Clubs of today are investing to not only update and modernize their facilities, but also to appeal to new members.
Today’s new club members:
- Live a hectic lifestyle
- Have young families
- Seek convenient luxury
The Weitz Company offers extensive regional and worldwide experience in club and resort construction. In the past 10 years, Weitz has completed more than $500 million worth of club and resort projects. Of the clubhouse projects either underway or in the planning stages, almost all have some sort of lifestyle center amenity including a spa, fitness facility, casual dining restaurant venue or resort-style pool component.
ADDING VALUE, PROVIDING BALANCE
At Weitz, we continue to see private clubs move toward a younger membership, and provide services that help families balance their busy lifestyles while also making time for fitness and recreation.
Dining Venues – The dining experience is becoming more of a focus for club members. Along with good value, members are looking for different dining options, whether it be casual dining, formal dining or a quick healthy meal to take on the go. Appealing to a broader cross section of the membership is the trend in the club market’s food and beverage operations.
All of the projects Weitz currently has underway have some kind of casual dining/market component included. For example, we recently completed the new Sports Village at Ibis Golf and Country Club, located in West Palm Beach, Florida. Included in this lifestyle center is a casual bistro overlooking the resort-style pool. The bistro is equipped with a full-sized kitchen that accommodates an a la carte menu.
Resort Style Pool Complexes – In lieu of a single traditional swimming pool, clubs are creating a total resort pool experience, which includes multiple pools, Jacuzzis, and splash pads for younger children. The layout of a typical pool complex Weitz is seeing on our projects includes an adult relaxation pool with a “zero beach entry” and spa/Jacuzzi. Some clubs will install the exercise lap lanes in the activity pool or build a separate body of water to accommodate lap swimmers.
Weitz recently completed the pool complex at St. Andrews Country Club in Boca Raton, Florida. Included in this project was a renovation of their existing pool to create a lap pool, adult relaxation pool, new activity pool with a beach entry and fountain water features, and a new Jacuzzi. In addition to the swimming pools, this project included six elevated cabanas overlooking the activity pool.
Fitness and Spa Facilities – Fitness centers and on-site spa and salon services are becoming more important than ever for club members. Just as we’ve seen in other markets, members are looking for one facility to meet all of their needs with the convenience of being close to home.
Fitness centers today include cardio exercise, weight training areas, private rooms for spin classes, group movement exercise and yoga classes. Modern fitness centers are also equipped with a full service spa, which includes luxury locker rooms, and rooms equipped for dry or wet spa treatments.
Weitz recently completed the new ocean fitness at The Breakers resort in Palm Beach, Florida. The new fitness center consists of a vertical expansion on the second floor of their existing beach club, which creates a direct ocean view from the entire facility. The fitness center is equipped with all modern cardio and weight training exercise equipment.
We anticipate these trends will continue, and even expand, as clubs built 10 to 15 years ago by private real estate developers that are now solely owned by the club membership will require infrastructure upgrades to accommodate the growing membership and new facilities to compete in the marketplace.
-Written by Mike Thomas, Senior Project Manager, The Weitz Company (email@example.com)